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Web Survey Bibliography

Title Moral Intensity on the World Wide Web: A comparison of investigation methods, and a look at participant reactions
Source Manuscript submitted for publication
Year 1999
Access date 26.08.2004
Abstract This paper reports the results of a vignette- and questionnaire-based research project over the World Wide Web investigating the influence of Moral Intensity (MI) on decision making in a business context. Analysis of quantitative results indicated that three of the six MI components were particularly important determinants of several outcome variables. This pattern of results essentially replicated that yielded by a previous mail administration of the survey, even though a relatively smaller, but with respect to other relevant research comparable, amount of variation in the outcome variables was accounted for. Neither occupational background nor the region of origin of participants measurably influenced results. Second, a qualitative analysis of e-mail responses was used to provide insights into the reactions and responses of participants to both the research method, and the topic of research.
Access/Direct link Homepage - Frey (abstract)
Year of publication1999
Bibliographic typeReports, seminars
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Web survey bibliography - Reports, seminars (231)

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